Chili’s

Problem: Casual dining used to be the perfect option between somewhat palatable fast food but less bank breaking than fine dining. But now it’s easy to get lost in the sea of local options and fast casual chains (i.e. Panera, MOD Pizza).

Strategy: Chili’s needs to be part of the conversation again. It’s more than a place you just come to eat food. It’s an experience. A food and drink destination. And we’re going to have a little fun.

So our agency created a fake online Chili’s menu and sent it to them. But instead of the food and drink items, we presented nine separate activations. They bought three of them. Here’s the two I worked on:

Client: Chili’s

Agency: Opinionated

Role: Copywriter

AD: Raquel Roman

ACD’s: Scott Fish, Cameron Soane

ECD’s: Mark Fitzloff, Rob Palmer