PETA

Problem: Speciesism is the discrimination of animals by humans. Because we’re the superior species, we think we can dictate how much cruelty is acceptable for animals.

Strategy: Studies show kids don’t learn this until their teenage years. How people would feel if we started educating children as early as possible? Well here’s our branded ecosystem of games, music, books, and more for kids.

2x silver pencils, 2x merit awards

AD: Iman Salehian

Copywriters: Danny Jordan, Jules Burchett, Jamie Rae Magsanoc, Eric Remme

My Role: concept, video scripts, headlines

School: Book Shop School for Ads

Teachers/CD’s: Nick Liebeskind, Nathan Crow