Grindr
Grindr debuted in 2009 as an app for gay men. And thanks to our younger generations, society has shifted to a more gender and sexually fluid world. So we want Grindr to reflect our new, beautiful queer world of he’s, she’s, and they’s looking for anyone and anything. Because now, everyone’s doing it.
Chick-Fil-Gay
Chick-fil-A is known for being closed on Sunday. They’re also known for donating to LGBTQ+ hate groups. So we put billboards outside of their restaurants to suggest a “plant based” hate free alternative.
As an added data insight, Sunday is the peak user activity for Grindr and other dating apps.
Water into Wood
What would Jesus do? If he were around today, we think he’d do something a little spicier than turning water into wine.
Introducing: Water into Wood. Make a silicone replica of whatever “equipment” you have. Just add water.
Convert To Therapy
In 2023, 503 anti-LGBTQ+ bills were introduced with 84 passing into law. It’s no wonder why the queer community struggles with depression and anxiety at disproportionate levels.
That’s why we’re partnering with BetterHelp to offer pop-up counseling. Using the Grindr app, locate and sign up for your free session. Because when it comes to mental health, everyone should be doing it.
Holy Water Based Lube
This December 2023 headline was on nobody’s bingo card:
To celebrate the Pope’s shift on same sex couples, we’re bringing that blessing into the bedroom. In a collab with Überlube, we’re taking water consecrated by a priest and using it in a water based lube.
Art Director: Everett Biron (portfolio)
Copywriter: Eric Remme