Sabra

The ask: Americans snack everyday, but they’re often unhealthy or dull. How do we get people to think of Sabra when they think of snacks?

Sabra is a snack that you eat with other snacks. So if your snacks had mouths and an appetite of their own, they’d choose Sabra. Because Sabra is the snack your snacks would snack on if your snacks could snack on snacks.

As a copywriter intern at Opinionated, I wrote social headlines for new product releases, a NFL sponsorship, guacamole, and back to school. Here’s a few.

Client: Sabra

Agency: Opinionated

Role: Copywriter

AD: Raquel Roman, Nate Corrado

ECD’s: Mark Fitzloff, Rob Palmer