NWSL on ESPN

The National Women’s Soccer League went on pause during the 2024 Paris Olympics. For their return, ESPN came to us for a lightning fast OOH and social campaign to capture the energy of their return to the US as well as on ESPN. Because the campaign was to go live at the end of the summer games, so we had to be nimble, unsure if they’d return defeated or clad in gold. They kicked ass, so we got have some fun with it.

We even got an award from Communication Arts.

Client: ESPN

Agency: Preacher

Role: Copywriter

AD: Everett Biron

CD’s: Tyler Booker, Mel Lin

CSO: Seth Gaffney

CCO: Rob Baird