The Super Sea Wolf is a diver watch. But it’s bold fashionable style is for more than just swimming hundreds of feet beneath the surface. It’s for jumping into the unknown of life. Living your truth, no matter how uncomfortable it will be. It’s about passion. Vulnerability. Fearlessness. It’s for those that Live Head First.

Zodiac Super Sea Wolf

Subway ad takeover.

Live Head First is about diving in and going somewhere. So we’re taking over subway and transit stations and turning it into an immersive Super Sea Wolf experience. Showing off the colors of our watches as well as celebrating the stories we’re all capable of making.

Collaboration with Education First Foundation.

An exchange program to assist students with immersive and important experiences.

Collaboration with NOAA.

A partnership to protect our oceans.

AD: Heather Froman

Copywriters: Danny Jordan, Jules Burchett, David Gutierrez, Eric Remme

My Role: headlines, manifesto, climate change script

CD: Nick Liebeskind